IMARC Group, a leading market research company, has recently released a report titled “Healthy Snacks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”. The study provides a detailed analysis of the industry, including the healthy snacks market size, share, trends and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How big is the Healthy Snacks Market?
The global healthy snacks market size reached US$ 81.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 115.9 Billion by 2028, exhibiting a growth rate (CAGR) of 5.94% during 2023-2028.
What are Healthy Snacks?
Healthy snacks are nutrient-packed food items that are consumed between meals to maintain a well-balanced diet and provide a boost of energy. They include whole grain crackers, oats, granola bars, meat snacks, muesli, roasted chickpeas, mixed nuts, smoothies, veggies, and fresh fruits like apples, bananas, and berries. These snacks are rich in essential minerals, fiber, protein, healthy fats, vitamins, and carbohydrates. They offer several benefits, including portability, convenience, affordability, and delicious taste, making them a perfect on-the-go option for nutrition. Healthy snacks contribute to improving diet quality, offering low-calorie options, preventing dehydration, boosting physical performance, enhancing immunity and brain power, aiding digestion, and satisfying hunger. These snacks are readily available in supermarkets, hypermarkets, online stores, convenience stores, and specialty stores worldwide, ensuring easy accessibility for consumers.
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What are the growth prospects and trends in the healthy snacks industry?
The healthy snacks market is driven primarily by the increasing health awareness among individuals. The COVID-19 pandemic has further emphasized the importance of maintaining a healthy diet, leading to a rise in health-conscious food choices. The market is also influenced by the growing demand for quick and convenient on-the-go snacks, catering to busy lifestyles and work schedules. Consumers today prioritize staying in shape, engaging in intense workouts, and improving their overall health. Another significant factor contributing to market growth is the introduction of plant-based, gluten-free, and organic snack options. These products meet the needs of individuals with lactose intolerance and celiac disease, driving their adoption. Baked chips made from natural ingredients like ragi, vegetables, and soya are gaining popularity due to their low-fat, high-protein, and non-genetically modified attributes. The demand for healthy snacks as an alternative to dinner is also increasing among the working-class population and college graduates. These snacks help satisfy appetite and prevent overeating during main meals. The healthy snacks market is experiencing varying growth rates across different regions, with North America leading the market. This can be attributed to product innovations, increased consumer spending capacity, and growing health awareness in the region. Competition in the market is expected to intensify as key players implement competitive strategies to maintain their market presence. For example, Kellogg Company introduced a new cereal-based snack range called Jumbo Snax, featuring popular brands like Apple Jacks, Corn Pops, Tigers Paws, and Fruit Loops. Furthermore, leading market players are focusing on sustainable and visually appealing packaging solutions that are lightweight, portable, and environmentally friendly, with features like easy-tear and resealability. Overall, the healthy snacks market is witnessing significant growth due to heightened health consciousness and the demand for convenient and nutritious snack options.
What is included in market segmentation?
The report has segmented the market into the following categories:
Product Insights:
- Nuts, Seeds and Trail Mixes
- Dried Fruit Snacks
- Cereals and Granola Bars
- Meat Snacks
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- B&G Foods Inc.
- Danone S.A.
- Del Monte Foods Inc. (Del Monte Pacific Ltd.)
- General Mills Inc.
- Kellogg Co.
- Kind LLC (Mars Incorporated)
- Mondelez International Inc.
- Nestlé S.A.
- Tyson Foods Inc.
- Unilever plc
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