The global frozen pizza market size is predicted to surpass a valuation of US$ 20,196 million in 2023. It is anticipated to hit a valuation of US$ 35,994 million by 2033. The market is slated to thrive at a CAGR of 6% from 2023 to 2033.
The frozen pizza market provides more flavour, dough, and topping options. Pizzas that can be customised to meet a variety of preferences are becoming increasingly popular. Customers can choose their pizzas based on their hobbies and dietary needs because they are so diverse. Furthermore, frozen pizzas come in a range of sizes, allowing for smaller servings for solitary diners as well as larger ones for parties or special events.
Demand for frozen pizza has expanded due to the globalisation of culinary preferences and the expansion of Western eating habits. Frozen pizza is becoming more popular as a dinner option, particularly in areas where traditional pizza culture is less prevalent.
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Frozen pizza manufacturers have worked hard over the years to improve the quality of their products. Innovations in food processing and packaging have improved the flavour, texture, and quality of frozen pizzas. As a result, customers now think frozen pizzas are better than freshly baked pizzas. Frozen pizza manufacturers have begun to provide premium ingredients such as whole wheat crusts, reduced-fat cheese, and organic toppings in order to appeal to health-conscious consumers. These healthier alternatives have expanded the frozen pizza business by luring customers seeking a combination of convenience and better dietary options.
Key Takeaways from Frozen Pizza Market:
- The global frozen pizza industry size developed at a CAGR of 2.4% from 2018 to 2022.
- In 2018, the global market size stood at US$ 17,660.5 million.
- The global market size stood at US$ 19,419.20 million in 2022.
- Thin crust accounted for a maximum share of 63.3% of the global frozen pizza market in 2022.
- Store-based retailing held a dominant share of more than 66.3% in 2022.
- The large pizza segment accounted for 51.3% of the global market in 2022.
- In 2022, the United States captured 17.2% shares in the global market.
- In 2022, China captured 4.8% shares in the global market.
- In 2022, India captured 25.2% shares in the global market.
Recent Developments Observed by FMI:
- In June 2021, Brazi Bites announced the release of a new product line called Pizza’nadas for sale to customers in the United States. Pizza’nadas is a combination of frozen pizzas and empanadas.
- Ole & Lena’s Pizzeria announced expansion plans to include wholesaling operations for frozen pizza. It is offered through retailers like Walmart for specific locations in the United States.
- Dr. Oetker announced the expansion of its Ristorante frozen pizza line. Along with the launch of a new Vegan Society-certified Ristorante Margherita Pomodori pizza for consumers in the United Kingdom.
Key Players in the Global Market
- Frozen Specialties Inc.
- Jubilant Foodworks Limited
- Convenio Foods Pvt. Ltd.
- Giovanni’s Frozen Pizza
- Monte Pizza Crust B.V.
- General Mills Inc.
- Nestle’ S.A.
- McCain Foods Ltd.
- Dr. Oetker GmbH
- Daiya Foods Inc.
- Connies Pizza
- Conagra Brands Inc.
- Others
Market Segmentation
By Crust Type:
- Thin Crust
- Thick Crust
- Stuffed Crust
By Toppings:
- Cheese
- Meat
- Fruits and Vegetables
- Others
By Sales Channel:
- Store-based Retailing
- Convenience Stores
- Discounters
- Forecourt Retailers
- Hypermarkets
- Supermarkets
- Food Specialist
- Online Retail
By Size Type:
- Small
- Medium
- Large
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
