Global Online Home Service Market Size, Trends, Growth 2024-2032

The ‘Global Online Home Service Market Growth, Share, Analysis, Report and Forecast 2024-2032″, by Expert Market Research gives an extensive outlook of the global online home service market, assessing the market on the basis of its segments like types and major regions.

The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.

Online Home Service Market Size, Trends, Industry Report, Key Player, Major Segments, and Forecast

The key highlights of the report include:

Market Overview (2018-2032)

• Historical Market Size (2023): Nearly USD 4.18 Billion
• Forecast CAGR (2024-2032): 12.30%
• Forecast Market Size (2032): Around USD 8.19 Billion

Rapid technological advancements, along with the increasing influence of social media, have supported the expansion of the online home service market. The demand for online home services is rapidly increasing, especially among working individuals, due to their busy schedules. The growing awareness regarding the benefits of online home services and their easy access via smartphone applications are driving the market. Moreover, customers are willing to pay more for convenience, hence contributing to the market revenue.

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With the increasing number of startups entering the global online home service market, providers are introducing new services to enhance customer experience at competitive pricing. They are also leveraging new technologies to provide a better user experience. For example, online home service portals now have incorporated payment and billing merchants on their portals to enhance the ease of payment for users.

Along with startups, prominent companies such as Amazon and TATA have started foraying into the market. Such companies are providing online home services at cheaper rates, and refund options to boost customer appeal. Besides, some of the key online home services market trends include rapid digitalisation, the growing popularity of household services apps, and the rising usage of smartphones to book home services.

Online Home Service Industry Definition and Major Segments

Online home services are essentially a modern and simplified way to book professional services like cleaning, plumbing, and electricity, among others. Users can go on the web portal of the service provider and schedule service at their desired time and pay the money through the portal to book their service.

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Based on type, the online home service market is segmented into:

• Home Care and Design
• Repair and Maintenance
• Health, Wellness, and Beauty
• Packers, Movers, and Home Tutors

The major regional markets for online home services include: 

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Online Home Service Market Trends

The hectic lifestyle of the urban population is a major factor supporting the online home service market demand. Service providers are attempting to offer new services to widen their customer base. They have evolved from providing only household services like plumbing and sanitation to providing personal services like massages and beautification services.

Market vendors are now incorporating health and fitness services into their enterprises. They have also started to provide on-demand gym and yoga instructors. For instance, it was reported in August 2022 that Amazon planned to add mental health support into its primary-care services by partnering with Ginger, a teletherapy startup. This service aimed to deliver Amazon Care users on-demand access to mental health specialists such as psychiatrists and therapists.

The online home service market grew remarkably across North America and Europe due to the easy availability of different services, high disposable incomes of the working population, and aggressive marketing strategies adopted by service providers. Meanwhile, the Asia Pacific is expected to grow at a significant rate during the forecast period, owing to growing economies, surging young population of countries like India, and rising internet penetration.

Key Market Players

The major players in the global online home service market report are TaskRabbit, Inc., Alfred Club, Inc., Handy Technologies, Inc., Mr Right Services Pvt Ltd, Airtasker Pty., AskForTask Inc., Angie’s List, Inc., Rhodemore Ltd. (Cleanlyy), The Good Guys Stores, and UrbanClap Technologies India Pvt. Ltd., among others.

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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