Like everything else, taking a strategic view of book marketing campaigns and their planning will boost effectiveness. Being strategic means defining your goals, identifying your target audience, and programming accordingly. By being thorough in your approach, you can increase your book’s chances for success in an ultra-competitive marketplace. It’s wise to begin thinking about marketing well before your publication date – some authors consider it as soon as they begin writing their books. At a minimum, you want to start planning several months in advance and considering media targets.
Traditional publicity, including media outreach, continues to add significant promotional value. When it is combined with what you can do online, you’ll be doing what it takes to reach your target audience. If you already have active social media accounts, continuing to post and attract followers is helpful. While there are stories about things going viral and books becoming overnight sensations, they are rare and not something you can count on. Going the traditional route of building your following long in advance and planning a PR program are much safer bets. As the internet matures, success is shared by many.
The trick is always finding the places where your target readers are in the audience. It can be traditional media and online opportunities like blogs and podcasts. It’s a must today that you have a well-designed website with information about you and your book. Nearly everyone will check online at some point, and your site is vital to your visibility. You’ll be set when it has pages about you and your book(s) with other features like your headshot and links to media coverage and other online content. There’s no need for an extensive website. Good design and the required baseline content always work well.
Engaging your social media followers and keeping them interested is also vital. It requires posting several times a week, ideally, and not over-posting. When people actively communicate with you and look forward to your posts, they’ll be interested in your book. There is no exact formula for what makes the best post, but you’ll learn over time what works for you. When starting out, follow other authors in your genre and be aware of their posts. The same goes for your blog. Post actively, but be careful about overdoing it. Consistency is key so you stay in touch and on people’s minds.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
